Analytics & Data Tools
1. Google Analytics
Google Analytics is a must for any digital marketer looking to scale their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions taken, and more.
2. SumoMe
SumoMe allows you to track your readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.
3. Platform-Based Social Media Analytics
Platform-Based Social Media Analytics are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can aggregate your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform.
SEO & Blog Content Tools
4. UberSuggest
UberSuggest helps you come up with new keywords or blog topics with an easy “suggest” tool. Simply type in your main keyword to see a list of similar results. You can then select any of the results to expand it for even more options, look at Google trends data, or search for the term in Google.
5. Google Keyword Planner
Google Keyword Planner lets you know which of your potential keywords pack the biggest punch. See how often your keywords are searched and if that changes over time (especially important for seasonal terms!) You can even find “more like this” for more ideas.
6. Yoast
Yoast is a plugin for WordPress that adds extra search engine data to each blog post. This allows Google to easily read your page and increases your chances of ranking higher in search results.
7. MeetEdgar
MeetEdgar is one of the best digital marketing tools for evergreen content. Add tweets, LinkedIn updates, and Facebook posts to your “library,” separated into as many categories as you want. Then set a calendar to schedule each category to post to a selected social media account at a specified time.
8. Hootsuite
Hootsuite offers an easy way to schedule posts and check all of your social media accounts in one place. Set up “streams” for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.
9. Tailwind
Tailwind allows you to schedule content to Instagram and Pinterest. This top digital marketing tool stands out as being one of the top options for managing your Pinterest account. It automatically repins posts for you using an optimal posting schedule you create based on your specific audience engagement, virality, and traffic. If your business is active on Pinterest, Tailwind is an ideal option for building your following and getting your pins shared.
Bonus Tool – Social Pilot
SocialPilot is a comprehensive social media marketing tool for professionals, small teams, and agencies. Its flexible scheduling options, bulk scheduling capability, dynamic content calendar, content curation, and RSS feed automation capabilities make social media planning really easily.
Email Automation Tools
10. ActiveCampaign
ActiveCampaign is an all-in-one platform for your email marketing, marketing automation, and sales CRM software. It helps you engage with your contacts with welcome emails, trigger campaigns, sales follow-ups, and more. With countless data-driven automations, you can make sure you never miss an opportunity with a potential lead.
11. Hatchbuck
Hatchbuck automates lead generation and client communication. Its CRM is specifically designed for small businesses, letting you see their activity in real time and trigger hot leads when they’re ready to buy.
12. HubSpot Sales
HubSpot Sales (formerly known as Sidekick) lets you see who opens your emails – and when. It also pulls up the contact’s professional history, company information, and latest tweets, and even lets you schedule emails to send at a later time.
Bonus Tool – Omnisend
Omnisend is a powerful omnichannel marketing automation tool for e-commerce. With Omnisend you can reach your customers based on their actions via email, SMS, Web Push notifications, or Facebook Messenger.
Email Deliverability Tools
MailGenius is a free tool that inspects your emails and finds possible triggers that might get your message sent to the spam folder. Be sure to run a deliverability test to ensure your email actually reaches your recipient’s inbox. Otherwise, it won’t be opened.
Visual Design Tools
13. Canva
Canva helps you create beautiful photos with easy drag-and-drop technology. Select one of their countless templates or choose a blank design pre-sized for the platform of your choice. You can even customize the branding section so you always have your colors, fonts, and logos available.
14. Animoto
Animoto allows you to create professional slideshow videos with music, custom text, visual effects, and more. Simply pick a template, add your media, and publish to share your video across your social media accounts.
15. Freepik
Freepik gives you access to more than one million vectors, photos, icons, and more for one monthly subscription fee. Find the perfect stock photo for your blog or icon for your logo without worrying about attribution. You can even sort images by color.
Bonus Tool – Design Wizard
Design Wizard is an excellent graphic design tool which allows you to personalize high-quality images and videos in seconds. This tool is perfect for social media marketers, business owners and party planners! Standout features of the tool include a custom color palette, free font library and resize feature. There are also excellent integrations with Hubspot, Marketo, Buffer and Intercom!
Link Management Tools
Rebrandly is a link management tool that enable marketers to brand, track, and share short URLs using a custom domain name. Branded links can drive a 39% higher click-through rate, increase trust and brand awareness – a must have for any marketer.
Landing Page Tools
16. LeadPages
LeadPages allows you to quickly make mobile-friendly landing pages. Offer lead magnets, collect email addresses, and integrate your page with your email automation software.
17. ClickFunnels
ClickFunnels is a step above LeadPages, letting you build a series of landing pages to capture email addresses, sell products, register people for events, and more.
18. OptimizePress
OptimizePress is designed to create pages with a similar look and feel to your WordPress site. With lots of templates and customizable elements, you can edit your landing pages in real-time to get your content up fast.
Bonus Tool – Hello Bar
98% of visitors leave your site without taking action. Don’t let your time, money, and traffic-driving efforts go to waste. Use Hello Bar’s lead generation tools to generate leads, grow your email list, build your social media following, and reduce cart abandonment to enhance your revenue.
Project Management Tools
19. Basecamp
Basecamp allows you to manage all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.
20. Asana
Asana helps you get your work done faster. With easy to read progress reports for projects, the ability to turn conversations into tasks, and even project templates, it helps your team focus on your current priorities and increases productivity.
21. Slack
Slack is an instant messaging system that allows you to quickly communicate with your team or clients. Hold private conversations or chat in “channels” designated for specific topics.
Content Curation Tools
22. Feedly
Feedly collects all of your favorite blogs in one place so you can scroll through them quickly. It even notes how many shares an article has, letting you find the most popular ones to share on social media.
23. Buffer
Buffer is the fast way to share anything you’re reading. Simply download the extension or app and your links to the tool, and it will automatically add your post to your queue for the socia l media platform of your choice.
24. Snip.ly
Snip.ly allows you to add a call-to-action on every blog and social media post shared. You can personalize your links with themes, colors, logos, and more, making it a great way to increase conversions.
1. Google Analytics
Google Analytics is a must for any digital marketer looking to scale their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions taken, and more.
2. SumoMe
SumoMe allows you to track your readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.
3. Platform-Based Social Media Analytics
Platform-Based Social Media Analytics are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can aggregate your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform.
SEO & Blog Content Tools
4. UberSuggest
UberSuggest helps you come up with new keywords or blog topics with an easy “suggest” tool. Simply type in your main keyword to see a list of similar results. You can then select any of the results to expand it for even more options, look at Google trends data, or search for the term in Google.
5. Google Keyword Planner
Google Keyword Planner lets you know which of your potential keywords pack the biggest punch. See how often your keywords are searched and if that changes over time (especially important for seasonal terms!) You can even find “more like this” for more ideas.
6. Yoast
Yoast is a plugin for WordPress that adds extra search engine data to each blog post. This allows Google to easily read your page and increases your chances of ranking higher in search results.
7. MeetEdgar
MeetEdgar is one of the best digital marketing tools for evergreen content. Add tweets, LinkedIn updates, and Facebook posts to your “library,” separated into as many categories as you want. Then set a calendar to schedule each category to post to a selected social media account at a specified time.
8. Hootsuite
Hootsuite offers an easy way to schedule posts and check all of your social media accounts in one place. Set up “streams” for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.
9. Tailwind
Tailwind allows you to schedule content to Instagram and Pinterest. This top digital marketing tool stands out as being one of the top options for managing your Pinterest account. It automatically repins posts for you using an optimal posting schedule you create based on your specific audience engagement, virality, and traffic. If your business is active on Pinterest, Tailwind is an ideal option for building your following and getting your pins shared.
Bonus Tool – Social Pilot
SocialPilot is a comprehensive social media marketing tool for professionals, small teams, and agencies. Its flexible scheduling options, bulk scheduling capability, dynamic content calendar, content curation, and RSS feed automation capabilities make social media planning really easily.
Email Automation Tools
10. ActiveCampaign
ActiveCampaign is an all-in-one platform for your email marketing, marketing automation, and sales CRM software. It helps you engage with your contacts with welcome emails, trigger campaigns, sales follow-ups, and more. With countless data-driven automations, you can make sure you never miss an opportunity with a potential lead.
11. Hatchbuck
Hatchbuck automates lead generation and client communication. Its CRM is specifically designed for small businesses, letting you see their activity in real time and trigger hot leads when they’re ready to buy.
12. HubSpot Sales
HubSpot Sales (formerly known as Sidekick) lets you see who opens your emails – and when. It also pulls up the contact’s professional history, company information, and latest tweets, and even lets you schedule emails to send at a later time.
Bonus Tool – Omnisend
Omnisend is a powerful omnichannel marketing automation tool for e-commerce. With Omnisend you can reach your customers based on their actions via email, SMS, Web Push notifications, or Facebook Messenger.
Email Deliverability Tools
MailGenius is a free tool that inspects your emails and finds possible triggers that might get your message sent to the spam folder. Be sure to run a deliverability test to ensure your email actually reaches your recipient’s inbox. Otherwise, it won’t be opened.
Visual Design Tools
13. Canva
Canva helps you create beautiful photos with easy drag-and-drop technology. Select one of their countless templates or choose a blank design pre-sized for the platform of your choice. You can even customize the branding section so you always have your colors, fonts, and logos available.
14. Animoto
Animoto allows you to create professional slideshow videos with music, custom text, visual effects, and more. Simply pick a template, add your media, and publish to share your video across your social media accounts.
15. Freepik
Freepik gives you access to more than one million vectors, photos, icons, and more for one monthly subscription fee. Find the perfect stock photo for your blog or icon for your logo without worrying about attribution. You can even sort images by color.
Bonus Tool – Design Wizard
Design Wizard is an excellent graphic design tool which allows you to personalize high-quality images and videos in seconds. This tool is perfect for social media marketers, business owners and party planners! Standout features of the tool include a custom color palette, free font library and resize feature. There are also excellent integrations with Hubspot, Marketo, Buffer and Intercom!
Link Management Tools
Rebrandly is a link management tool that enable marketers to brand, track, and share short URLs using a custom domain name. Branded links can drive a 39% higher click-through rate, increase trust and brand awareness – a must have for any marketer.
Landing Page Tools
16. LeadPages
LeadPages allows you to quickly make mobile-friendly landing pages. Offer lead magnets, collect email addresses, and integrate your page with your email automation software.
17. ClickFunnels
ClickFunnels is a step above LeadPages, letting you build a series of landing pages to capture email addresses, sell products, register people for events, and more.
18. OptimizePress
OptimizePress is designed to create pages with a similar look and feel to your WordPress site. With lots of templates and customizable elements, you can edit your landing pages in real-time to get your content up fast.
Bonus Tool – Hello Bar
98% of visitors leave your site without taking action. Don’t let your time, money, and traffic-driving efforts go to waste. Use Hello Bar’s lead generation tools to generate leads, grow your email list, build your social media following, and reduce cart abandonment to enhance your revenue.
Project Management Tools
19. Basecamp
Basecamp allows you to manage all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.
20. Asana
Asana helps you get your work done faster. With easy to read progress reports for projects, the ability to turn conversations into tasks, and even project templates, it helps your team focus on your current priorities and increases productivity.
21. Slack
Slack is an instant messaging system that allows you to quickly communicate with your team or clients. Hold private conversations or chat in “channels” designated for specific topics.
Content Curation Tools
22. Feedly
Feedly collects all of your favorite blogs in one place so you can scroll through them quickly. It even notes how many shares an article has, letting you find the most popular ones to share on social media.
23. Buffer
Buffer is the fast way to share anything you’re reading. Simply download the extension or app and your links to the tool, and it will automatically add your post to your queue for the socia l media platform of your choice.
24. Snip.ly
Snip.ly allows you to add a call-to-action on every blog and social media post shared. You can personalize your links with themes, colors, logos, and more, making it a great way to increase conversions.
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