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The Scope of Digital Marketing in India.

Create Content. Publish Content. Amplify Content. Repeat!


With 450 million internet users in India, businesses can no more choose to ignore their presence on digital and online media. In the absence of digital presence, customers are bound to discover and opt for the services of your competitor (who has already mastered digital marketing).

According to a report by Social Beat, 86% brands are leveraging digital media. The same report states that generating better quality leads is their top priority (for 73% correspondents).

The top 6 areas of focus for most brands are:

- Social media marketing – 88.17%
- Search engine optimization – 70.97%
- Content marketing via blogs – 56.99%
- Email campaigns – 55.91%
- Landing page optimization – 55.91%
- Search engine marketing – 55.91%

The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future is looking great.

The primary reason why companies adopt online marketing is because it is a result-oriented mode of marketing. You can get to know where every penny is spent and the exact numbers in terms of traffic, conversions, the pages with the highest conversions and the channels bringing in this traffic.

With more than 1.5 lakh jobs being created in India due to digital marketing, there couldn’t be a better time to become a digital marketing consultant.



In this article, we look at what it takes to become a digital marketer.

You need to have knowledge of the following components of digital marketing:

- Search engine optimization
- Paid search
- Email marketing
- Social media marketing
- Content marketing
- Content writing
- Inbound marketing
- Conversion rate optimization
- Web analytics and reporting

Each of the above domain comes with their purpose and responsibilities. Let’s dig further into the actual job of a digital marketer.

Your role would be to create a strategy to market either your company’s service or products online, using social media, SEO, content and inbound marketing, paid ads, email marketing, and measure and analyze the results.

For SEO Information visit:- https://www.techtrends.tk/2019/08/search-engine-optimization.html

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2 comments:

  1. The scope of digital marketing in India is broadening day by day. There are certain and most reputed digital marketing agency in Hoshiarpur that works on your branding.

    ReplyDelete
  2. Website builder software are online tools that make building your own website quick, easy, and hassle-free. They offer a more budget-friendly option than hiring a web designer, and best of all, you don’t even need to know how to code!

    ReplyDelete

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