What is Dofollow & Nofollow link?

Talking on Search Engine Optimization, where common names are noindex, doindex, nofollow, dofollow, meta robots, etc. All the words have equal importance in SEO. In this post I will be explaining about Nofollow and Dofollow. Especially those who are newbies to SEO or people who are still not clear about Nofollow or dofollow, this post will be useful.

Nofollow

Nofollow is an HTML attribute value for instructing search engines bots that a hyperlink should not impact the link target’s ranking in the search engine’s index. It is predetermined to trim the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing.

Nofollow links attributes disallow search engine bots to follow the link. This means website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only humans can follow the links. Even though Google made clear that they don’t deal with nofollow link attributes but the weight of such links is less. But it’s a good practice to use the Nofollow link attribute to those links, where you don’t want to pass link-juice.

An example of Nofollow Link:

<a href=”https://www.techtrends.tk/” rel=”nofollow”>Digital Marketing Blog</a>

Dofollow

By default, all links are dofollow links unless they are modified to be nofollow links manually or are automatically changed by a website setting. Search engine crawlers follow dofollow links. Else they continue to crawl other pages they discover through standard links.

Dofollow links pass along what the SEO community commonly calls “link juice.” By studying which webpages are often linked to, search engines can determine how highly websites should rank in search results.

In contrast, nofollow links have a bit of code that asks search engines to not crawl them or count them as votes of quality. Sometimes you may not be able to confirm for all links on your website, especially if they are user-submitted or links to advertisements.

An example of Dofollow Link:

<a href=”https://www.techtrends.tk/”>Digital Marketing Blog</a>

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New Tools and Technologies of Digital Marketing in 2020

Analytics & Data Tools

1. Google Analytics
Google Analytics is a must for any digital marketer looking to scale their business. This free tool shows you all of the important information about your website performance, including audience demographics, popular keywords, actions taken, and more.

2. SumoMe
SumoMe allows you to track your readers’ behavior while on your site and make adjustments accordingly. Use their Heat Maps to see where people are clicking and their Content Analytics to see where people stop reading.

3. Platform-Based Social Media Analytics
Platform-Based Social Media Analytics are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can aggregate your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform.

SEO & Blog Content Tools

4. UberSuggest
UberSuggest helps you come up with new keywords or blog topics with an easy “suggest” tool. Simply type in your main keyword to see a list of similar results. You can then select any of the results to expand it for even more options, look at Google trends data, or search for the term in Google.

5. Google Keyword Planner
Google Keyword Planner lets you know which of your potential keywords pack the biggest punch. See how often your keywords are searched and if that changes over time (especially important for seasonal terms!) You can even find “more like this” for more ideas.

6. Yoast
Yoast is a plugin for WordPress that adds extra search engine data to each blog post. This allows Google to easily read your page and increases your chances of ranking higher in search results.

7. MeetEdgar
MeetEdgar is one of the best digital marketing tools for evergreen content. Add tweets, LinkedIn updates, and Facebook posts to your “library,” separated into as many categories as you want. Then set a calendar to schedule each category to post to a selected social media account at a specified time.

8. Hootsuite
Hootsuite offers an easy way to schedule posts and check all of your social media accounts in one place. Set up “streams” for scheduled messages, mentions, messages, posts, and more. You can even assign a comment or message to a team member for them to reply later.

9. Tailwind
Tailwind allows you to schedule content to Instagram and Pinterest. This top digital marketing tool stands out as being one of the top options for managing your Pinterest account. It automatically repins posts for you using an optimal posting schedule you create based on your specific audience engagement, virality, and traffic. If your business is active on Pinterest, Tailwind is an ideal option for building your following and getting your pins shared.

Bonus Tool – Social Pilot
SocialPilot is a comprehensive social media marketing tool for professionals, small teams, and agencies. Its flexible scheduling options, bulk scheduling capability, dynamic content calendar, content curation, and RSS feed automation capabilities make social media planning really easily.

Email Automation Tools

10. ActiveCampaign
ActiveCampaign is an all-in-one platform for your email marketing, marketing automation, and sales CRM software. It helps you engage with your contacts with welcome emails, trigger campaigns, sales follow-ups, and more. With countless data-driven automations, you can make sure you never miss an opportunity with a potential lead.

11. Hatchbuck
Hatchbuck automates lead generation and client communication. Its CRM is specifically designed for small businesses, letting you see their activity in real time and trigger hot leads when they’re ready to buy.

12. HubSpot Sales
HubSpot Sales (formerly known as Sidekick) lets you see who opens your emails – and when. It also pulls up the contact’s professional history, company information, and latest tweets, and even lets you schedule emails to send at a later time.

Bonus Tool – Omnisend
Omnisend is a powerful omnichannel marketing automation tool for e-commerce. With Omnisend you can reach your customers based on their actions via email, SMS, Web Push notifications, or Facebook Messenger.

Email Deliverability Tools

MailGenius is a free tool that inspects your emails and finds possible triggers that might get your message sent to the spam folder. Be sure to run a deliverability test to ensure your email actually reaches your recipient’s inbox. Otherwise, it won’t be opened.

Visual Design Tools

13. Canva
Canva helps you create beautiful photos with easy drag-and-drop technology. Select one of their countless templates or choose a blank design pre-sized for the platform of your choice. You can even customize the branding section so you always have your colors, fonts, and logos available.

14. Animoto
Animoto allows you to create professional slideshow videos with music, custom text, visual effects, and more. Simply pick a template, add your media, and publish to share your video across your social media accounts.

15. Freepik
Freepik gives you access to more than one million vectors, photos, icons, and more for one monthly subscription fee. Find the perfect stock photo for your blog or icon for your logo without worrying about attribution. You can even sort images by color.

Bonus Tool – Design Wizard
Design Wizard is an excellent graphic design tool which allows you to personalize high-quality images and videos in seconds. This tool is perfect for social media marketers, business owners and party planners! Standout features of the tool include a custom color palette, free font library and resize feature. There are also excellent integrations with Hubspot, Marketo, Buffer and Intercom!

Link Management Tools

Rebrandly is a link management tool that enable marketers to brand, track, and share short URLs using a custom domain name. Branded links can drive a 39% higher click-through rate, increase trust and brand awareness – a must have for any marketer.

Landing Page Tools

16. LeadPages
LeadPages allows you to quickly make mobile-friendly landing pages. Offer lead magnets, collect email addresses, and integrate your page with your email automation software.

17. ClickFunnels
ClickFunnels is a step above LeadPages, letting you build a series of landing pages to capture email addresses, sell products, register people for events, and more.

18. OptimizePress
OptimizePress is designed to create pages with a similar look and feel to your WordPress site. With lots of templates and customizable elements, you can edit your landing pages in real-time to get your content up fast.

Bonus Tool – Hello Bar
98% of visitors leave your site without taking action. Don’t let your time, money, and traffic-driving efforts go to waste. Use Hello Bar’s lead generation tools to generate leads, grow your email list, build your social media following, and reduce cart abandonment to enhance your revenue.

Project Management Tools

19. Basecamp
Basecamp allows you to manage all the moving parts of your projects. With options to create internal and client-facing folders, you can stay up-to-date on all of your tasks, share documents, and keep track of upcoming meetings with a shared calendar.

20. Asana
Asana helps you get your work done faster. With easy to read progress reports for projects, the ability to turn conversations into tasks, and even project templates, it helps your team focus on your current priorities and increases productivity.

21. Slack
Slack is an instant messaging system that allows you to quickly communicate with your team or clients. Hold private conversations or chat in “channels” designated for specific topics.

Content Curation Tools

22. Feedly
Feedly collects all of your favorite blogs in one place so you can scroll through them quickly. It even notes how many shares an article has, letting you find the most popular ones to share on social media.

23. Buffer
Buffer is the fast way to share anything you’re reading. Simply download the extension or app and your links to the tool, and it will automatically add your post to your queue for the socia l media platform of your choice.

24. Snip.ly
Snip.ly allows you to add a call-to-action on every blog and social media post shared. You can personalize your links with themes, colors, logos, and more, making it a great way to increase conversions.

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SEO Techniques to Drive Organic Traffic in 2019

In today’s world, Digital Marketing & SEO techniques can change on time the bad part is, that you might not even know it. Tricks that could have won you a front-page result as recently as 2018 are not only obsolete now, but they may even hurt your website’s rankings. Especially if those so-called “tricks” land your site a Google penalty that’s tough to shift.

That’s why you need to stay on top in SEO. If not, you’ll fall behind and see your competitors zoom past you in the SERPs(Search Engine Result Pages).

Effective SEO Techniques to Drive Organic Traffic in 2019

• Improve user experience across your entire site
• Optimize for voice search
• Focus on topic clusters instead of keywords
• Longer Content Equals Higher Ranking—Usually
• Conquer video with YouTube SEO
• Build a variety of back-links
• Get a grip over technical optimization
• Target local searchers with local landing pages and listings
• Know how to measure SEO performance

Ready? Let’s jump in!

Improve user experience across your entire site

When you improve user experience, you help guide your website visitors through the conversion funnel. Customers encounter fewer obstacles on their way to make a purchase.

The conversion funnel turns prospects into leads and leads into customers.

A prospect visits your website for the first time. He or she might read a blog post or poke around the main navigation pages. If that person has a favorable impression of your business, he or she might follow you on social or sign up for your email list.

Once you have the prospect’s contact information, you have a lead. You can begin nurturing that customer toward a purchase by providing exceptional value through tips, advice, discounts, and free tools.

If you haven’t taken the time to improve user experience, however, your prospect or lead might grow cold. He or she decides not to give your business more time — or money — because of friction that person encountered while navigating your website and other online presences.

Optimize for Voice Search

Since search engines were first introduced to the mainstream in the mid-1990s, users have learned how to succinctly enter keyword phrases to find information on the internet using a PC. Unlike search keyword phrases that you type into your computer, voice search is more conversational and natural in tone. Voice search is also typically mobile and often locally focused.

For example, when I traveled to you, my smartphone knew where I was physically located. So when I searched for a restaurant, my phone anticipated where I was, and the search results for restaurants were all in that area.

Because they’re more conversational, voice search queries are also usually longer than typical text keyword search queries.

It’s important to remember that the whole purpose of these new technologies is for the device to provide the best results for on-the-go searchers. To do this, the devices try to find easily identifiable, short and relevant pieces of content to serve back to the searcher. Here are some tips that can help you optimize for voice search.

Focus on Topic Clusters Instead of Keywords

Last year, topic clusters became the newest SEO strategy, making keyword planning an outdated tactic for ranking well in search. While this new SEO strategy has changed the game when it comes to search, it hasn't taken away keyword's relevance and importance to SEO.

Keywords have always ruled when it comes to ranking well in search engines. We, as marketers, have slaved over picking the right keywords. We've worried about picking keywords that exactly match what our buyers are searching for. We have produced a ton of content optimized around variations of keywords to ensure we meet our ideal buyers wherever they are searching.

Selecting keywords is an art that requires hours of researching, strategizing, executing and hoping that your ideal buyer searches the right term when all is said and done.

Longer Content Equals Higher Ranking—Usually

However, writing 2,000+ words for every blog post is not for everyone. It’s an intensive and time-consuming process – but most of all, sometimes it’s not necessary. Remember what we said about satisfying user intent?

Some search queries are by people who aren’t looking to digest a lengthy blog post. Their answer could be a matter of words or a few paragraphs, so the other 1,500+ words you’re pressuring yourself to create might be a total waste of time and energy.

Let’s take the “link building tips” keyword, for example. People searching for that phrase are likely looking for a comprehensive guide to link-building strategies they can use to conquer Google.

People searching for “link building do’s and don’ts”, on the other hand, might not need that lengthy type of content. A simple bullet-pointed list is probably all they’re looking for.

Unfortunately, there’s no hack to determine how long your content should be other than good old-fashioned common sense. Ask yourself what information someone would be looking for if they’re using a keyword you’re targeting, and start from there.

Concluded that 2,000+ words are necessary?

Conquer Video with YouTube SEO

YouTube videos rank in the top 10 of Google search far more often than any other type of video. And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month – surpassing Bing, Yahoo, and AOL combined.

Most SEO peoples forget about YouTube when they think of search engines. But if you’re smart, have a knack for creating engaging videos, and have the time to invest into optimizing each video for YouTube SEO, there’s no reason you can't build a huge audience on that platform. One YouTuber doubled their traffic with the same content after implementing YouTube SEO.

Build a Variety of Backlinks

Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.

Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.

And of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.

Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business.

Get a Grip on Technical Optimization and Digital Marketing

SEO and content tips aside, it’s absolutely essential to have a solid website, without worrying about any technical issues that may arise. Why would Google rank your site in position #1 if users are greeted with a ton of glitches?

You’ll need to get a grip on your technical SEO in order to rank well in 2019.

Target Local Searchers with Landing Pages and Listings

Almost half (46%) of all searches on Google are from people looking for local information. That could include:

Local shops

Opening hours

Telephone numbers

Addresses

So, if you have a brick-and-mortar business, you can’t neglect local SEO and listings if you want to stay profitable.

Here are three huge SEO techniques and to capture local people who could become your customers. After all, 72% of people who search for local businesses online end up visiting stores within a five mile radius!

Know How to Measure SEO Performance?

Correctly measuring the success of an SEO campaign and digital marketing can very greatly depending on the type of business you’re in and your objectives.

However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s and digital marketing effectiveness:

Rankings

Traffic

Conversions

Not only can the information gathered from these three KPIs enable you to accurately measure your campaign’s performance, they can also provide you with actionable data to improve your campaign over time.

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Impact of Artificial Intelligence on Digital Marketing

What is Artificial Intelligence?

Artificial intelligence is the creation of intelligence machines which are capable of think and react like humans. John McCarthy coined the term “Artificial Intelligence” and McCarthy was one of the founders of the discipline of artificial intelligence. Artificial Intelligence can perform tasks more accurately.

• 3 Types of Artificial Intelligence

- Artificial Narrow Intelligence (ANI) - ANI is the weak AI stage because that is developed for a particular task.
- Artificial General Intelligence (AGI) - AGI is also known as strong AI or human-level AI. A machine can perform any intellectual task like a human.

In the further article, we are going to explore the impact of Artificial Intelligence on digital marketing. Artificial Intelligence has impacted Digital marketing in many ways, here are some effects that Digital Marketing is going to face in the coming years.

-) Chat-bots
-) Semantic search
-) Content Creation and curation
-) Ad targeting
-) Predictive marketing
-) Voice search
-) Target right audience
-) A/B testing
-) Lead scoring
-) Web development

Learn more here:- Digital Marketing.

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The Scope of Digital Marketing in India.

Create Content. Publish Content. Amplify Content. Repeat!

With 450 million internet users in India, businesses can no more choose to ignore their presence on digital and online media. In the absence of digital presence, customers are bound to discover and opt for the services of your competitor (who has already mastered digital marketing).

According to a report by Social Beat, 86% brands are leveraging digital media. The same report states that generating better quality leads is their top priority (for 73% correspondents).

The top 6 areas of focus for most brands are:

- Social media marketing – 88.17%
- Search engine optimization – 70.97%
- Content marketing via blogs – 56.99%
- Email campaigns – 55.91%
- Landing page optimization – 55.91%
- Search engine marketing – 55.91%

The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future is looking great.

The primary reason why companies adopt online marketing is because it is a result-oriented mode of marketing. You can get to know where every penny is spent and the exact numbers in terms of traffic, conversions, the pages with the highest conversions and the channels bringing in this traffic.

With more than 1.5 lakh jobs being created in India due to digital marketing, there couldn’t be a better time to become a digital marketing consultant.

In this article, we look at what it takes to become a digital marketer.

You need to have knowledge of the following components of digital marketing:

- Search engine optimization
- Paid search
- Email marketing
- Social media marketing
- Content marketing
- Content writing
- Inbound marketing
- Conversion rate optimization
- Web analytics and reporting

Each of the above domain comes with their purpose and responsibilities. Let’s dig further into the actual job of a digital marketer.

Your role would be to create a strategy to market either your company’s service or products online, using social media, SEO, content and inbound marketing, paid ads, email marketing, and measure and analyze the results.

For SEO Information visit:- https://www.techtrends.tk/2019/08/search-engine-optimization.html

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Search Engine Optimization

Learning SEO analyze the best information here...

:-) What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

➤ON-PAGE SEO
On-page SEO focuses on your website and content. Its aim is to ensure search engines and searchers can easily find, use, and understand your content. On-page SEO primarily helps Google and visitors decide whether your content is relevant and potentially helpful. Examples include title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, and internal as well as outgoing links.
➤OFF-PAGE SEO
Off-page SEO centers on external ranking signals like backlinks and online mentions of your business and/or website. Assuming your content is relevant to a search query, off-page SEO mostly helps Google decide where to position it in search results. Examples include an incoming hyperlink from an external website or an unlinked mention of your company or website on social media, a website forum, a question and answer site, an online directory, or any other external website.

:-) Types of SEO.
          ➤ Grey Hat SEO
          ➤ Black Hat SEO
          ➤ White Hat SEO

Grey Hat SEO:-  It falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. You should be cautious about taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will not interfere negatively with your rankings.

Black Hat SEO:- It will get you where you want to go faster. It is usually less costly because you are taking shortcuts to the top by going against published Google Webmaster Guidelines. In fact, many black hat SEO tactics are specifically spelled out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm. That is no small concern. Google updates its ranking algorithm roughly 500-600 times a year.

White Hat SEO:- The techniques, on the other hand, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out. White hat SEO carries far less risk and tends to deliver lasting and compounding value over time. You’ll find most of the respected SEO and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, the SEM Post, Stone Temple, GSQI, and Philadelphia-area Seer Interactive and SEMRush all use and recommend white hat SEO tools and techniques.

For Digital Marketing Visit https://www.techtrends.tk/2019/08/digital-marketing.html

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Happy Independence Day

Hello Friends,
Happy 73rd Independence Day to All.

• Freedom in the mind, faith in the words, pride in our hearts, memories in our souls, let’s salute the nation.

The Independence Day in India is celebrated every year on the 15th of August in honor of the birthday of the nation. On 15th August 1947, India achieved independence from British rule and became a sovereign nation.

On the eve of 15th August 1947, India tricolor flag was first hoisted by Jawaharlal Nehru, the first Prime Minister of India, at the Red Fort of Delhi.

Independence Day is a day when people in India pay homage to their leaders and those who fought for India's freedom in the past. The Independence Day is a time when major government buildings are illuminated with strings of lights and the tricolor flag is hoisted from homes and other buildings.

• I salute the real Soldiers who gave me freedom.

The president delivers the '"Address to the Nation" on Independence Day. India's prime minister hoists India's flag and holds a speech at the Red Fort in Delhi. Flag hoisting ceremonies and cultural programs are held in the state capitals and often involve many schools and organizations.

Happy Independence Day to All.

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